
How “Study Group” Became an International Sensation: Insights from the Creative Team
The webtoon-based drama Study Group is making waves worldwide with its fresh take on storytelling, captivating audiences across different regions!
Produced by CJ ENM’s leading content creator, Studio Dragon, Study Group follows Youn Ga Min (played by Hwang Minhyun), a student with a strong passion for academics but an unexpected natural talent for fighting. Enrolled at a notorious school, he establishes a study group to pursue his dream of getting into college—leading to intense, unexpected battles along the way.
The drama is currently streaming in Korea on TVING, the top K-content streaming platform, and internationally on Rakuten Viki. Its impressive performance has placed it among the top five shows in 143 regions on Rakuten Viki while also driving a surge in weekly paid subscriptions on TVING.

While romantic comedies often dominate the international K-drama scene with popular tropes like “enemies to lovers” and “contract relationships,” Study Group has taken a different route to success. With a gripping, action-driven narrative backed by a loyal webtoon fanbase, the drama has been praised for its faithful adaptation, well-developed characters, and compelling storytelling.
Lee Hye Young, the chief producer at Studio Dragon, shared, “Our team was deeply involved in every stage of production—from planning and filming to post-production—to ensure the highest quality. We believe that discovering great stories and bringing them to life is at the heart of what we do. The success of Study Group is a reflection of our producers’ dedication, and we will continue working hard to create more engaging content.”
One of the standout elements contributing to the drama’s popularity is its exhilarating action sequences. Unlike rom-coms that fulfill romantic fantasies, Study Group offers high-energy fight scenes that deliver a strong sense of catharsis. The show taps into the theme of “poetic justice,” allowing viewers to experience thrilling moments of triumph.

Discussing the drama’s global appeal, Hong Jae Hee, Senior Vice President of Rakuten Viki’s Content Business, stated, “Study Group has brought a fresh and dynamic twist to K-dramas, winning over audiences worldwide. While romantic comedies remain a fan favorite, this action-packed series has been met with enthusiastic responses, proving its broad appeal. Many fans are calling it the ‘funniest underdog action show you’ll ever watch,’ which speaks volumes about its impact.”
TVING’s Chief Content Officer, Min Sun Hong, emphasized the platform’s role in redefining school-themed dramas, saying, “TVING has become a hub for fresh and innovative high school series. With Study Group, we are setting a new trend by combining a unique concept with a strong storyline. Moving forward, we will continue to support fresh talent and expand K-content globally.”
Seo Jang Ho, Executive Vice President of CJ ENM’s Content Business Division, also highlighted the company’s mission to push creative boundaries. “As a global IP powerhouse, our goal is to introduce bold and innovative K-content to the world. Sticking to familiar formulas can limit growth, so we aim to create diverse viewing experiences that resonate with global audiences.”

Study Group continues to air every Thursday, delivering high-energy action and engaging storytelling to fans worldwide.